Free trials and discount coupons are two of the most effective levers for SaaS customer acquisition. But managing them through custom code or manual processes creates errors and slows your team down.
Meteroid handles trials and coupons natively, so your team can launch promotions without waiting on engineering.
Why trials and coupons matter
Whether you’re reducing friction for new signups, entering a new market, or rewarding loyal customers, trials and coupons directly accelerate adoption and expansion. Without proper billing support, though, they lead to inconsistent entitlements, reporting gaps, or revenue leakage.
How trials work in Meteroid
You can assign a trial period to any Plan. During the trial:
- The customer gets access to the products and features defined in the Plan.
- No charges are invoiced until the trial ends.
You also define what happens when the trial expires:
- Blocked: The customer loses access to the Plan.
- Charged: The customer is billed according to the Plan’s pricing.
- Downgraded: The customer moves to another Plan (e.g., a Free Plan).
How coupons work in Meteroid
Coupons let you offer discounts with precise controls. You configure:
- Discount type: percentage (e.g., 25% off) or fixed value (e.g., $50 off)
- Expiration date
- Redemption limit: restrict how many times a coupon can be used
Common use cases include driving adoption during onboarding, winning back churned customers, and incentivizing upgrades.
Coupons can be combined with trials. For example: “Try Pro free for 7 days, then get 20% off your first month.”
Visibility and automation
Meteroid handles the full lifecycle of trials and coupons automatically.
- Invoicing is automated: trials and coupons are factored into amounts due.
- Customer Portal: customers see their trial status or applied discount when managing subscriptions.
- RevOps-friendly: all trial and coupon events are logged and reportable, giving finance and operations teams clear visibility into revenue and incentives.
Get started
Explore how trials and coupons can accelerate customer adoption by creating your free Meteroid account.